Genesis

In modern day Indian road which is dominated by new generation automobiles it is a rare sight to find a padmini fiat, an ambassador, a luna or a bajaj scooter. But there were days when these were the kings of Indian road. But with the passage of time and with the arrival of new improved model of cars, SUV in the market these models have taken a back stage. Recently a decision has been taken to phase out maruti-800 from the Indian market. During its hay days one has to book a bajaj scooter or maruti 800 well in advance and be in the waiting list to get the scooter.  These were the commodities which can be best described by the Onida’s tagline “Neighbor’s Envy and Owner’s Pride” (Some of you may remember the old Onida ad, with a man with horns. With the latest sensation NANO by TATA groups a lower middle class Indian who survives with hand to mouth is able to dream of a 4 wheeler for his family. But a recent failure in NANO (two NANO caught fire in the middle of the road) also ...